TIRA Navigates Uncertainty and Moves Forward
Change is the only constant. As independently owned businesses, the new year has started off navigating geopolitical and economic change. To navigate uncertain waters and provide value to its members, the TIRA Board established clear objectives at the start of their tenure – enriching members, growing membership, and building on marketing and brand awareness. TIRA’s Chair, Christine Martin, Founder of EO Mobility and Vice Chair, Brenda Levis, President of NYC Navigator and New England Navigator are pleased to report that the association is achieving its objectives with continued potential this year!
Marketing
The most important achievement has been elevating TIRA’s importance and visibility on the Global Mobility stage worldwide. TIRA is a respected presence at global mobility conferences around the world.
You know by now that TIRA was invited to present at the EuRA, Vilamoura conference! Our panel session is entitled, “Creating the Future – Integrating Digital Transformation in Your Organization.” For those attending EuRA, we hope you attend the plenary session on Tuesday, April 30 at 14.00 – 15.00. The session will be moderated by Alane Boyd, the AI specialist and Co-Founder of BGBO CO. Alane will delve into the practical benefits and value of Generative AI with member panelists. The plenary session will tie in well with the keynote speaker, Dan Sodergren, who is a well-known UK speaker on AI and the future of work. Christine and Brenda commented, “We are immensely proud that TIRA will receive the elevated exposure it well deserves.”
TIRA has conducted several #GlobalMobilityMatters discussions with corporate HR/Mobility leaders and our partner, Susan Ginsberg. The series has featured conversations with Becky Woods, Sr. Director Global Mobility at ADP; Tanya Mariottini, Director Global Mobility at Twilio; and Bob Church, Jr. Senior Manager, Global Mobility at Tronox. Topics covered with these corporate leaders include, The Future of Work, Defining the Client and Customer Experience, and their views on the emergence of digital and AI systems in their roles. We encourage you to listen to these insightful conversations on our TIRA YouTube Channel.
We are pleased to share that our collective efforts have enhanced our marketing and PR initiatives, including Members’ Spotlight, regular articles that feature the association’s thought leadership, as well as thought-provoking articles from notable sources. Warm thanks to our Marketing Committee led by Rohit Kumar at ikan talent mobility, with Deborah Loones atRelocation Belgium Brenda Levis, and Christine Martin.
Member Events
TIRA member roundtables are immensely popular and well-attended. Brenda Levis, Board Vice Chair and Director of Events facilitated a stimulating conversation, “Mitigating Financial Risk” amongst members.
TIRA Celebrates Earth Day 2024
Each year, over one billion people around the world take part in Earth Day. Some pick up paper, some pick up plastics, and others plant trees or clean up their local park. Earth Day 2024 is committed to making the world a happier, cleaner, and healthier place for all to live.
The theme for Earth Day, 2024 is Planet vs. Plastics. The goal is to reduce the use of plastics by 60%, and to spread the importance of reducing the use of plastics and its benefits to our health. The goal is to completely reduce single-use plastics and push for a U.N. Treaty on Plastic Pollution.
We welcomed TIRA members to participate in Earth Day throughout the entire month of April. Stay tuned for posts about their activities to save our planet on our social media channels.
A TIRA priority is “Giving Back. Doing Good.” In keeping with our collective mission to Save the Planet, we created a Sustainability Manifesto as a general framework for members.
Membership
Industry professionals and independently owned company leaders are talking about the benefits of becoming a TIRA member. This year, we extended a warm welcome to new members Iñigo Lopez from BiCortex, servicing worldwide and Andrea Cacchione from Shine Relocationrepresenting Argentina, and Karen Cygal from Global IQ, servicing worldwide.
Thank you, Sylvie Schmit at European Relocation Services, Veronique Haverhals at Relocation Services Holland,and Deborah Loones for their hard work.
TIRA is proactively scaling for growth. In doing so, we are formalizing our membership application process and easing the onboarding of new members. We continue to focus on growing our membership. To learn more about us and consider membership, please contact us at https://tiranetwork.com.
Future Plans
We are committed to planning worthwhile member events and roundtables, enhancing our social media presence, and leveraging our collective thought-leadership. Look for information and details on social media about an upcoming public webinar. Christine Martin shared, “We are optimistic about the future of TIRA. On behalf of the entire Board, we are looking forward to seeing you in Vilamoura!”
Written by: Susan Ginsberg, Founder SRG ADVISORY
This article was featured in the Spring 2024 issue of the EuRApean (p.18-19). All issues of the e-zine are featured on the EuRA website
