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TIRA is on the Move...Again! - The EuRApean Winter 2023

TIRA is on the Move… Again! – The EuRApean Winter 2023

It has been quite a busy year for The International Relocation Associates (TIRA).

“We are pleased and proud of our achievements” says Christine Martin, TIRA Chair and CEO of EO Mobility Consultancy. Christine Martin

TIRA is an aligned network of leading quality global mobility providers that offers expertise from around the world to local solutions to global challenges. Network members leverage their experience and exchange best practices that add value to the global mobility industry and support the demand for talent.

The ‘good word’ has spread about the benefits of TIRA membership! We extended a warm welcome to new members Micah Bellieu at Fluency Corp in the U.S., Ammar Hussein at Hussein Consultoria Em Imigracao E Relocation Ltd. from Brazil, and June Ranson at Woburn International Group Limited in New Zealand. We are confident that they will be active members of the TIRA community.

Additionally, we are in the process of reviewing several outstanding prospective companies for membership and aim to complete this process soon. Thank you, Veronique Haverhals at RSH Relocation Services Holland and Sylvie Schmit at European Relocation Services for your hard work.

Our events calendar was quite busy this year. TIRA hosted a members’ roundtable organized by Brenda Levis, Vice Chair and Director of Events, and President of NYC Navigator and New England Navigator, “Working Together Towards a Sustainable Future” with special guest Cristina Venegas from EcoVadis.   Members learned from EcoVadis, a trusted global sustainability ratings partner and discussed how to transform their companies. Members view sustainability as a mission-critical imperative to create long-term value by considering how each organization operates in their ecological, social, and economic environments. Members believe that sustainability is built on the assumption that developing pragmatic strategies fosters company longevity. Since the roundtable, nine TIRA members have been certified by EcoVadis.

A valuable benefit of being a member of TIRA is its commitment to learning and sharing knowledge. In September, the network hosted a roundtable for its members around the world, “How to Use AI and Automation in Your Business” led by AI specialist, Alane Boyd. Alane is Co-Founder of BGBO Co. an operations and growth strategy agency utilizing AI and automation to improve efficiency for their clients.

The Generative AI workshop focused on the intersection of AI technologies and their impact on the processes, efficiency, and experiences within the global relocation industry. Members have a thirst for knowledge and look to the allied network to introduce the latest information, top-notch speakers, and trends for which all members can grow, and therefore, their businesses thrive. Since the remote workshop, members have shared that utilization of Generative AI has improved their team’s productivity, simplified mundane tasks, and enabled more time to dedicate to high touch support of their transferees and innovating solutions.

In October, TIRA hosted a boat cruise around Boston Harbor during the Worldwide ERC’s October Global Workforce Symposium in Boston. Members from around the world invited guests including corporate clients, RMCs and potential TIRA members. Close to fifty people attended the warm afternoon event.

Christine Martin, TIRA Chair shared, “I was delighted with the positive feedback about the cruise. I am very proud to lead this wonderful organization of agile and innovative entrepreneurs. On behalf of the Board and members, we thank Brenda for the time and effort she consistently puts forth to organize worthwhile and enjoyable events.” Brenda Levis is a New Englander at heart. She commented, “I was born and raised in New Hampshire and am proud to share my New England roots. Everyone seemed to enjoy themselves and had fun!”

Chris Dash from Dogtainers, a pet travel specialist company will be our last featured members’ roundtable of the year.

Earlier this year, we formed a Marketing Committee led by Rohit Kumar, Co-Founder of IKAN Relocation and includes Deborah Loones, Founder of Relocation Belgium;  Brenda Levis, President of NYC and New England Navigator; and Christine Martin, CEO and Managing Director of EO Mobility. Their creative efforts have enhanced the network’s marketing and PR initiatives, including members’ spotlight and regular articles that feature the association’s thought leadership, as well as thought-provoking articles from notable sources.

In November, TIRA launched #GlobalMobilityMatters discussions featuring an interview with Becky Woods, Sr. Director, Global Mobility at ADP. This conversation was the first in a YouTube series with corporate HR and Mobility leaders and our partner, Susan Ginsberg. Enjoy the conversation on TIRA YouTube Channel.

In 2024, TIRA will continue to focus on growing our membership, planning worthwhile member events and roundtables, enhancing our social media presence, and curating our thought-leadership. Next year, we will host a public webinar and continue with our #GlobalMobilityMatters series with corporate HR/Mobility leaders on the Future of Work and Talent Mobility.

On behalf of the entire Board and our members, we wish you and your loved ones a happy, peaceful, and joyous holiday season and best wishes for 2024.

Get in touch with us.


Written by: Susan Ginsberg, Founder SRG ADVISORY

This article was featured in the Winter 2023 issue of the EuRApean (p.26-27).  All issues of the e-zine are featured on the EuRA website

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