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As an organization dedicated to promoting a more sustainable and responsible way of operating, we establish this Sustainability Manifesto to codify our commitment to environmental, social, and economic sustainability. We recognize the urgent need to address global challenges such as climate change, resource depletion, and social inequality. This charter serves as a guiding framework for our actions, decisions, and collaboration, reflecting our dedication to creating a positive impact on the planet and society.

This Sustainability Manifesto outlines TIRA’s unwavering commitment to fostering sustainable global mobility solutions. In a rapidly changing world, it is imperative to address the environmental, social, and economic challenges associated with mobility. As global mobility stakeholders, we are dedicated to promoting sustainable practices that contribute to a cleaner, more equitable, and economically viable future.


Our core principles include:

Environmental Responsibility: Environmental sustainability is the ability to maintain an ecological balance in our planet’s natural environment and conserve natural resources to support the wellbeing of current and future generations. We recognize the profound impact of global mobility on our planet and pledge to minimize environmental harm by adopting green technologies and practices.

Social Equity: A sustainable lifestyle is about making choices and taking eco actions and can be categorized in different areas of our lives. We strive to create a more inclusive and accessible mobility ecosystem, ensuring that all members of society have access to safe and efficient transportation solutions. The 5 principles of social sustainability are (1) social equity and justice, (2) diversity and inclusion, (3) democratic participation and empowerment, (4) livelihood security, and (5) social well-being and quality of life.

Economic Viability: We are committed to making sustainable mobility solutions financially viable and contributing to the economic well-being of communities and organizations. This includes protecting natural resources and rethinking consumption patterns for energy and water needs and identifying ways to curb unnecessary consumption.



Our goals and actions include environmental, personal, and social sustainability.


1. Carbon Emission Reduction

  • Set ambitious targets for reducing carbon emissions from transportation.
  • Invest in electric and hybrid vehicles and infrastructure.
  • Promote alternative fuels and energy-efficient technologies.
  • Promote the use of low-emission and renewable energy vehicles.
  • Encourage the adoption of public transport, carpooling, biking, and walking for short-distance trips.


2. Data and Technology Innovation

  • Harness data and technology to optimize mobility solutions, reducing inefficiencies and costs.
  • Invest in research and development to drive innovation in mobility platforms.
  • Promote open data sharing and cooperation to enhance mobility services.


3. Safety and Security

  • Prioritize Duty of Care
  • Concern for the safety and security of all users of transportation services.
  • Advocate for rigorous safety standards and regulations.
  • Invest in technologies and practices that enhance safety.


4. Education and Awareness

  • Educate clients, transferees, employees, and global partners about the importance of sustainable mobility.
  • Promote environmentally friendly and efficient mobility choices.
  • Encourage behavioral change that supports sustainable ways to live and work.


5. Collaborative Partnerships
  • Collaborate with governments, non-governmental organizations, and industry partners to advance sustainable mobility practices. 
  • Engage in dialogue with local communities to understand and address their unique mobility needs.
  • Advocate for supportive policy measures and incentives for sustainable mobility.


6. Employee Well-being, Inclusivity, and Development
  • Prioritize the health, safety, and well-being of our employees.
  • Create an inclusive workplace where diversity is celebrated, personal and professional growth is encouraged, and discrimination is not tolerated.
  • Support employees in volunteering and community engagement.
  • Encourage inclusive learning opportunities; develop internal talent.


7. Community Engagement
  • Participate actively in local and global communities, supporting initiatives that align with sustainability goals.
  • Encourage and facilitate employee involvement in community service and philanthropy.
  • Ensure that mobility services and infrastructure are accessible to people of all abilities.
  • Advocate for equitable access to transportation in underserved and marginalized communities.
  • Collaborate with organizations to address the specific needs of vulnerable populations.


Our Commitment to Continuous Improvement

We acknowledge that the path to sustainable global mobility is a dynamic and evolving journey. We commit to regularly evaluate our performance, adapt to emerging challenges, and refine our strategies. We will consistently review and update this manifesto to reflect our progress and evolving goals.



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